Shuttleworth says that "Feisty will actually warn you that you're running proprietary drivers and point you to alternative hardware ... so you're better educated for your next hardware decision. I don't expect this to be very popular with Nvidia or ATI, or with manufacturers of proprietary-only Wi-Fi cards, but of course the easiest solution for them is to open source their drivers."

Now if ubuntu's popularity is good for anything, then it's this kind of blackmail.